GREENSCAPE EXPO
GREENSCAPE EXPO
Logo Design | Email Design | Web Design
Role: Lead Designer2025Logo Design | Email Design | Web Design
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One of Westchester County's Conservation Department's premier goals is informing its residents about best environmental practices. GreenScape Expo is an extension of this effort- an all day event meant to connect homeowners with the best and brightest in the gardening, landscaping, and horticulture industries. As a lead designer I worked with the parks department and the New York State Turf and Landscape Association to market the event to homeowners.
LOGO DESIGN
LOGO DESIGN
ROADSIGN BANNERS
ROADSIGN BANNERS
MARKETING EMAILS
MARKETING EMAILS
Save the Date: 56.6% Open Rate, (no clickthrough), 1% unsubscribes
Ticket Sale Announcement: 54.8% Open Rate, 2% clickthrough, 1% unsubscribes
WEBpage DESIGN
WEBpage DESIGN
wireframe sketch
wireframe sketch
print design
print design
Left: Printed poster hung in the event's venue.
Right: Poster hung in community centers, public parks, and libraries.
Bottom: Roadside sign
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