FLPA Plant Sale
FLPA Plant Sale
Print Design | Email Marketing | Socials
Role: Lead Designer2025Print Design | Email Marketing | Socials
Embedded Files
Designed for Friends of Lasdon Park and Arboretum, this fundraising campaign promotes their annual plant sale supporting park programs and exhibits. Inspired by vintage poster design, typography, and printmaking styles, the visuals evoke a nostalgic yet fresh feel. The project includes a promotional poster, email marketing layout, digital banner, and social media graphics—unified by a bold, heritage-inspired aesthetic.
poster
poster
Digital banner
Digital banner
Used for an LED digital billboard at an intersection.
Email Marketing
Email Marketing
April Fools E-blast
Open rate: 55%
Clickthrough: 2%
Unsubscribes: 1%
earth day E-blast
Open rate: 51%
Clickthrough: 1%
Unsubscribes: 1%
Social media
Social media
Page updated
Google Sites
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